'The Pianographer' by Eduardo Brenes

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"Herbert Krugman performed brain-wave studies, comparing the response of subjects to print and television. One subject was reading a book as the TV came on. As soon as she looked up, her brain waves slowed significantly. In less than two minutes, she was in a predominantly alpha state --relaxed, passive, unfocused. Her brain-wave response to three different types of TV content was basically the same, even though she told Krugman she 'liked' one, 'disliked' another, and 'was bored by' the third. As a result of a series of such experiments, Krugman argues that this predominantly alpha state is characteristic of how people respond to TV --any TV. He recently remarked, 'the ability of respondents to show high right brain response to even familiar logos, their right brain response to stories even before the idea content has been added to them, the predominantly right brain response to TV, and perhaps even to what we call print advertising --all suggests that in contrast to teaching, the unique power of the electronic media is to shape the content of people's imagery, and in that particular way determine their behavior and their views.'